Gone are the days when communicating with your client from another part of the world would cost your a fortune, making you keep glancing at your watch nervously as minutes would pass by. With technology moving with the speed of light and thousands of engineers working constantly to improve it, communicating has become cheaper without losing out on the quality aspect of it. IP telephony is the reason behind it.

VoIP or voice over Internet protocol has impacted the communication model around the world. Staying in touch with your clients round the clock throughout the year has become possible with the help of this technology, and that too without causing your phone bill to shoot up at the speed of a lighting star!

VoIP telephony is perhaps one of the few technologies that is beneficial to everyone, be it corporates or residentials. VoIP telephony, business solutions and wholesale carrier services are offered by voice over IP service providers. Their clientage mainly revolves around PC to PC service companies, call back service companies, PC to phone service companies, call shops, calling card providers and IP phone providers.

Each of these organisations can benefit from the use of VoIP. For instance, ISP and ITSP’s can include voice over Internet protocol telephony services in their service package, thereby enhancing their product arena. This would be a great way to attract residentials, since most of the people have friends and relatives overseas.

Similarly, call shops can utilise voice over IP telephony service for call transmission. This will result in reduction of call cost, in turn helping to induce more customers.

This way all these sectors can use VoIP for expanding their business, resulting in higher profit margin.
A good service provider would offer best rates ensuring ease of integration along with providing proper training that is required to understand the technology and to utilise it in the best possible way, so as to attract maximum clients.

Along with this, some voip service providers give wholesalers and resellers the freedom to resell their services at rates as desired by them without any interference from the side of provider, unlike those who offer a certain commission on per minute that is sold by the wholesale carrier service providers and resellers. This offers greater freedom of operation, not to mention higher profit to the wholesalers and resellers.

VoIP being the most flexible and easily adaptable technology with a number of benefits along with it, one can experiment it in different avenues to grow with it.

By: Kristen Kiya