The use of Voice Over Internet Protocol (VOIP) has grown rapidly, but not rapidly as expected in the small business world. Anyone who knows anything about business or information technology had an idea that there would be issues with medium to large businesses that already had an established telecommunications and information technology infrastructure.
Where most of us have been disappointed is in the small business arena. This market is where most providers and retailers thought they would get the best penetration, I know I did.
So why have small business not embraced this cost effective solution? The answer to this is somewhat simple, but just as simple to solve.
1.) Lack of education and knowledge of how VOIP works and what it is.
Myths prevail about VOIP, some of these myths have merit, but others do not. The ones with merit can be overcome with education. This is the job of the Telecomm and IT Provider and Consultant. Sit down with the customer and ask them their fears. Look for answers to elevate those fears, but do not make up answers. There are times when these fears should and will apply to a client. In which case the proper risk assessment needs to take place and be presented to the client.
2.) Retailers and providers of VOIP services selling a “one size fits all” service.
Most residential customers can be satisfied with this type of catch all, but home based business and small businesses that have larger data requirements and high call volume and transmissions may not be happy with the quality.
Most VOIP retailers do not take the time to conduct and audit of current services or expenses of the customer. They throw the hype at the customer and hope they bite. High Trust Sales is a must in any business. A quality Telecomm and Information technology solutions provider and consultant will make sure he does a complete analysis of every customer whether residential or small business.
Every customer can be unique and has unique requirements. All residential and small business customers do not necessarily have the same requirements like standard phone service to worry about. Some residential customers are home-based business owners, like I am, that require special needs such as larger bandwidth of the data carrier to compensate for the added voice requirements.
It is up to the Solutions Provider and Consultant to review these needs. In fact sometimes the customer does not realize these extra requirements. That is the job of the Telecomm and IT Solutions Provider and Consultant.
By: Joseph Brochin
Posts Tagged ‘Small Businesses’
VOIP & Small Business – What Happened?
March 18th, 2010VoIP Small Business Solution
February 17th, 2010
Many small businesses tend to lag behind their larger counterparts in their use of new technology. Those that do may be doomed, not only to remain small and fail to realize the growth that their initial potential may have promised, but also to lag behind their smaller competitors. In fact a VoIP small business solution can not only save small businesses money, but also significantly increase their communications efficiency.
It is a proven fact that technology can contribute a great deal to growth, irrespective of the size of the company involved, and even a single VoIP network can give a small business a competitive edge.
Not only can a small business VoIP solution dramatically reduce the size of a phone bill to the company concerned, it can also help to reduce the phone bills of their customers. A VoIP subscriber can select any area code it wants to use, so that if the majority of their customers operate from New York, the business can offer these customers calls at the local rate, even if that business is located in Los Angeles.
In fact this type of small business solution to communication costs can allow them to offer toll free numbers to their more important customers, a service hitherto only economically feasible to larger companies. How’s that for a competitive edge? In many businesses image is everything and this VoIP small business solution to competing with the big boys is a massive incentive to adopting this new technology.
This is not all that a VoIP small business solution offers, however. There is also the advantage that the provision of VoIP telephones to sales personnel allows them to communicate with head office, and every other company employee issued with a VoIP handset, free of charge irrespective of distance.
Because the VoIP small business solution to telecommunications, like all other VoIP applications, involves communication via the internet, such communication can be made using software and hardware suitable for IP use such as PC, laptop, palm computers, PDAs, Bluetooth and any other technology suitable for packetized internet transfer and reception. By use of VoIP small business solution technology, small businesses can at last compete with networked corporate companies in speed and flexibility of communication.
Conference calls integrating other web-based voice and video presentation technologies can be arranged at the click of a button, and customers can be impressed with corporate technology at small business prices.
A VoIP small business solution is available for any medium to small company structure, and simple networked systems can easily be incorporated due to the intrinsic internet and web-related technologies involved. This makes facilities available to small businesses which previously had been the domain only of the large corporations that could afford them.
With a customized VoIP small business solution, companies of any size can tick off communication as one more step towards not only competing with large corporations, but getting ahead of their peers with respect to communications efficiency, image and speed of response to requests and enquiries.
After all, if you can communicate with a colleague in Japan quicker and at lower cost than your competitor can with Boston, what chance does he have? A VoIP small business solution designed specifically for you can achieve this as standard – it is not an expensive option!
By: Peter Nisbet